Networking Networking Networking
Ask anyone who has started a business and they will tell you the key to success is business networking
"It’s not what you know - it’s who you know." A phase that is so often used it has become a cliché. And like most clichés it retains a deal of truth that is often ignored.
The true power of networking is to make connections to people who know people who can help you. By gaining the respect and trust of the person you are talking to, you increase the likelihood that that person will give you an introduction to someone else in their chain. But first you need to be clear about the type of person you need to help you. Then you need to find yourself in a room where people like that -or those who know them -are concentrated.
One of the greatest strengths of the London Innovation Centre is the network of successful entrepreneurs, aspiring entrepreneurs, private and public service agencies which it brings together.